Between them, Intercedent Asia's lead consultants have amassed many lifetimes of experience in Asia Pacific. For more detailed biographies of the Consulting & Research team members, including industry expertise, please contact Intercedent Asia directly.

John Gruetzner

Chairman, Intercedent Asia

Based in Beijing for more than 20 years, John has excellent high-level business and government relations. He specialises in the development and implementation of China business strategies; projects encompass market assessment, government liaison, business development, technology transfer and opportunity identification. Before joining Intercedent, John managed the Canada-China Trade Council. Fluent in Mandarin, John is a graduate in Political Science (Univ. of Toronto) and has attended the University of Nankai.

Peter Baldwin

Managing Director, Intercedent Asia

Peter has over 20 years of Asian experience working with corporate clients on market assessment and developing marketing and market entry strategies in Asia. Before joining Intercedent, for seven years Peter worked as Director of Consulting & Research, Southeast Asia for the Economist Intelligence Unit (EIU). Prior to that, he worked with Lloyds Bank International for in its Far East Division (City of London). The author of several business books, he has a Master of Economics from the University of New England, in Australia.

Stephen Moore

Director, Intercedent Asia

Stephen has 17 years experience in industrial research. As head of Intercedent's Precision Engineering and Chemicals & Plastics Practices, his expertise includes specialty/commodity plastics and chemicals, alternative energies, factory automation, aerospace/auto testing, powergen, steelmaking, processing machinery and metal forming. Stephen holds an MSc from the University of Tokyo. A Japanese (Monbusho) Scholar, he has been published in the Japan Journal of Applied Physics and is fluent in Japanese.

Richard Martin

Director, Intercedent Asia

Richard has over 20 years of experience in analysis, research, publishing and consulting in the Asia Pacific. He was the EIU's Director for Southeast Asia and was also Director of Asia Pacific Consulting & Research based in Hong Kong. Richard presents the regional outlook and the implications for corporate strategy to boards and at numerous forums each year and is editor of the Asia Pacific Executive Brief. Richard holds a degree in Politics from Sydney University and a Master Degree in Asian Studies from London University (LSE and SOAS).

Sanjoy Chowdhury

Director, Intercedent Asia

Based in Delhi, Sanjoy was most recently with the Industrial Finance Corporation of India Ltd (IFCI). He was Managing Director, Fraser-AMMB Research in Singapore (1997-98); First VP/Chief Economist – Asia with Merrill Lynch (1986-96); Director, Forecasting Services, Business International Asia/Pacific based in Hong Kong (1983-86); Staff Writer with Tata Economic Consultancy Services and co-authored a Business International publication on India: Limited Avenues to an Unlimited Market". Sanjoy has an MA in Economics from Delhi School of Economics and BA (Honors) in Economics from St Stephen's College in Delhi.

Ross O'Brien

Managing Director, Intercedent HK

Ross has been an analyst, consultant, writer and speaker in Asia for over 15 years, the past eight in Hong Kong. Ross previously led Pyramid Research in Asia and was with the management consulting practice of AT&T Solutions in the US and Indonesia. Ross writes numerous technology development and policy reports and regularly appears on CNN and CNBC Asia. He speaks Mandarin and Indonesian, has an UG degree from Dartmouth College and an MBA from the Haas School of Business, UC Berkeley.

PC Abraham

Director, Intercedent Asia

PC had six years of strategy consulting with A.T. Kearney, Deloitte Consulting and Accenture. He has worked in SE Asia and Middle East. His consulting focus areas included business plans and feasibility studies, growth strategies, diagnostic studies and turnaround and distribution strategies. PC also has nine years of experience as a market researcher and consultant with the EIU, Middle East Research and Consultancy and Pacific Rim Consulting. PC has a Master's from the Delhi School of Economics and an MBA from INSEAD.

Alan Reid

Chairman, Intercedent Ltd

Alan has lived and worked in China and Hong Kong since 1985. He was the Senior Trade Commissioner at the Australian Embassy in Beijing (1992-95). Following this Alan was appointed COO of Foster's China Ltd. He oversaw all aspects of management of three JV breweries including formulation of strategy, financial control, production, marketing, sales and HR. He supports market research projects in the resource and industrial sectors. Alan is a law graduate (University of Western Australia) and a Mandarin speaker.

Chris Nailer

Associate Consultant, Intercedent Asia

Chris is a Senior Lecturer in the College of Business and Economics, at the Australian National University (ANU), Canberra. He specialises in international/Asia Pacific management and strategy, and contributes to the Asian Issues Management Papers. Chris is an experienced consultant, advisor and commentator on Asia; and was Director of Advisory Services and Regional Economist with the EIU (1997-2002). Chris has a Masters in Asian Studies from the University of Melbourne and an MBA from UNSW, Australia.

Claire Johnston

Associate Director, Intercedent Asia

Claire has been with Intercedent since 1997. Previously, Marketing Manager for Global International in Jakarta, her responsibilities included market research and analysis. During this nine year period in Indonesia Claire established a network of valuable contacts in the Oil & Gas industry, among others. More recently, Claire was the GM for a leading business software developer, based in Italy. A qualified Professional Proof-reader and Copy Editor, she has authored 16 text books, published by Wayland Publishers (UK).

Ranjan Pal, Associate Consultant

Associate Consultant, Intercedent Asia


Ranjan has an extensive background in managing education start-ups and marketing high profile educational institutions. He was Executive Director of the Indian School of Business (ISB) in Hyderabad. Ranjan headed the India Product Group at SG Securities in Mumbai and was Chief Regional Economist for Jardine Fleming in Hong Kong. He also worked at the Economist Intelligence Unit (EIU) as Director of the Country Analysis and Forecasting Unit and was with Wharton (WEFA). Ranjan has a Master of Public Affairs degree from Princeton.