Intercedent Editorial
INTERCEDENT EDITORIAL

INTERCEDENT EDITORIAL

Intercedent also has an impressive editorial capability and Intercedent’s experts write for a variety of specialist publications and have published numerous books. Editorial assignments have included the following:

·          Position papers

·          Technology reviews

·          Market / industry analysis

·          Advertorials

·          Press releases

·          Conference proceedings

Language capabilities include English, Japanese, Mandarin and Bahasa Indonesia.

For more information on Intercedent’s editorial services contact: Stephen Moore  

                                                                                                 or: Claire Johnston, Associate Director  

Editorial resources include:

CLAIRE JOHNSTON

Associate Director, Intercedent Asia

Claire has been with Intercedent Asia Pte Ltd since 1997.  Prior to Intercedent she wrote articles for Business Asia as well as other leading Asian business publications. As an independent consultant Claire has completed numerous projects designing and writing corporate brochures in Asia. While working as Marketing Manager for Global International in Jakarta her responsibilities included market research and analysis leading to the development and application of creative business strategies. Claire has recently worked with a leading international business software developer firstly as a Project/Account Manager and then as General Manager based in Italy.

Claire is a graduate of South Bank University, London, UK. She has undertaken further qualifications in Business Studies, including website design and electronic publishing, and is a qualified Professional Proof-reader and Copy Editor. She has authored and had published sixteen text books for Wayland Publishers, in the UK.

STEPHEN MOORE

Director, Intercedent Asia

Stephen has 13 years’ experience in industrial market intelligence; all of it focused on the Asia Pacific markets. For several years, Stephen worked for McGraw-Hill, Inc. in their Tokyo headquarters as Asia-Pacific Editor, covering Japan and rest of Asia, for two industry-leading trade publications: Chemical Engineering and Modern Plastics International. He later relocated to Singapore to establish the Asian subsidiary of US-based Chemical Week Associates upon its acquisition of the aforementioned magazines (also Modern Mold & Tooling) from McGraw-Hill.

Prior to this, Stephen was a coordinator/production planner for motor sport promotion for Y2, Co. Ltd (Japan) and a staff writer for Comline, Inc. based in Tokyo, covering automotive, chemicals, electronics, and telecoms sectors. He is currently the freelance Asian Editor for Turbo Machinery Magazine, for which he recently wrote analyses on micro turbine generation and critical steam turbines. Stephen is a graduate of Auckland University (BSc in Chemistry) and holds a Master of Science degree from the University of Tokyo in Japan. A Japanese Ministry of Education (Monbusho) Scholar, he has been published in the Japan Journal of Applied Physics. A 10-year resident of Japan, Stephen is fluent in Japanese (spoken and written).

C.J. HWU

Associate Director, Intercedent Asia +

CJ has been a consultant for Intercedent Asia in Singapore since 2001. She has over 20 years of experience as a journalist and editor. CJ was Editor of Asian Entrepreneur, a regional magazine dedicated to entrepreneurship. She worked for Reed Elsevier as their In-house Media Communications Consultant. Her responsibilities included setting and implementing marketing, advertising and corporate communications strategies, writing business and marketing plans; and maximizing quality media coverage. She was also the Editor of trade publications Asia Travel Trade and Meetings and Conventions Asia. Prior to coming to Asia she worked for UPI and Dow Jones wire services in the US. Fluent in Mandarin, Ms Hwu is a graduate of Vassar College in Poughkeepsie, New York State in the US. She has edited many finance and business books for Wiley, including Hub Culture, Market Research for the Internet Age, Creative Leaps and The China Investor.

PETER BALDWIN

Managing Director, Intercedent Asia

Peter has been with Intercedent Asia Pte Ltd in Singapore for the past 15 years. Before joining Intercedent, Peter worked for seven years as a regional analyst and then Director of Consulting & Research, Southeast Asia for the Economist Intelligence Unit in which capacity he managed the Singapore branch office. Prior to that, he worked for Lloyds Bank International in the position of Economist for the Far East Division in the head office in London. His external responsibilities encompassed writing on business conditions in Asia. Peter graduated in business economics from the University of Southampton, England, and went on to obtain a master’s degree from the University of New England, Australia, where he specialised in international economics of developing markets in Asia.

Peter is the author of Consumer Marketing in Indonesia (1994), Distribution in China (1996) and Planning for the Asean Free Trade Area (1997) all of which were published by the Economist Group. He has also authored several position papers. Peter contributes to Business Asia, a fortnightly management report to regional managers of Asian operations as well other regional publications. He has written advertorials for BusinessWeek and the AWSJ.

ROB KOEPP

Associate Consultant, Intercedent

Rob has an in-depth background in business research, strategy design and execution, and organisational consulting across a wide range of geographies and disciplines. Associated with Intercedent since 1994, he has led or participated in projects involving international market entry strategies, government policy, competitive mapping, and economic forecasts. He has particular interest in the ways that innovative and entrepreneurial strategies and behaviours, especially as manifest within high-technology clusters, impact regional economic development.

Rob has held management positions in US and Japanese multinational electronics corporations and taught undergraduate and MBA courses on such subjects as international business, international entrepreneurship, and global business strategy. As a professional manager, he has marketed industrial electronics and computer systems to and from the US, Asia and Europe, much of his time spent in Silicon Valley, Singapore, Japan and Europe’s “Silicon Fen.” Fluent in Mandarin Chinese and Japanese, he was educated in Pomona College (BA, Asian Studies), the University of Nanjing and the University of Cambridge (MBA). A frequent contributor of articles and spoken opinion, his views and analyses appear in The Economist publication Business Asia, Singapore’s Business Times, Japan’s Nihon Keizai Shinbun, Oxford Economic Forecasting’s International Industry Report, and Dow Jones’ Far Eastern Economic Review, among others. His first book, Clusters of Creativity: Enduring Lessons on Innovation and Entrepreneurship from Silicon Valley and Europe’s Silicon Fen, was published by John Wiley & Sons in 2002.